The Locator -- [(subject = "Product differentiation")]

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Title:
The stories behind the winning campaigns of the 2004 ARF Ogilvy Research Awards.
Publisher:
ARF,
Copyright Date:
2004?
Description:
1 videodisc (approximately 60 min.) : sound, color ; 4 3/4 in.
Subject:
Advertising Research Foundation.
Advertising--United States--Case studies.
Marketing research--United States--Case studies.
Advertising campaigns--United States--Case studies.
Marketing--Awards.
Product differentiation--Case studies.
Market segmentation--Case studies.
Other Authors:
Advertising Research Foundation. http://id.loc.gov/authorities/names/n80006300
BISSELL Homecare, Inc.
Avaya (Firm) http://id.loc.gov/authorities/names/no2002078710
Volvo North American Corp.
Procter & Gamble Company. http://id.loc.gov/authorities/names/n50078465
Gillette Company. http://id.loc.gov/authorities/names/nr93048511
Johnson & Johnson. http://id.loc.gov/authorities/names/no94000514
Kraft, inc. http://id.loc.gov/authorities/names/n78017883
Microsoft Corporation. http://id.loc.gov/authorities/names/n86810571
Nextel Partners. http://id.loc.gov/authorities/names/no2002036547
Accenture (Firm) http://id.loc.gov/authorities/names/no2001029200
Notes:
Title from main menu screen. "ARF -- The Research Authority" on cover.
Contents:
Bissell -- Avaya -- Volvo Cars of North America -- Procter & Gamble Olay -- Gillette Duracell -- Johnson & Johnson -- Kraft Foods -- Microsoft -- Nextel -- Accenture -- About the ARF.
Summary:
Case histories of the ten winning campaigns of the 2004 Advertising Research Foundation Ogilvy Research Awards.
OCLC:
(OCoLC)57658910
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.