9266 records matched your query       

Author:

Golden, Susan (Susan Wilner), author.

Title:

Stage (not age) : how to understand and serve people over 60, the fastest growing, most dynamic market in the world / Susan Wilner Golden.

Publisher:

Harvard Business Review Press,

Copyright Date:

2022

Description:

216 pages : illustrations ; 25 cm

Subject:

Older consumers.
Population aging.
Cohort analysis.
Success in business.

Notes:

Includes bibliographical references and index.

Summary:

"In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. This change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Demographers tend to pose the new longevity as a crisis we are not prepared for. And there are serious issues to address in order to serve this population, and society as a whole. But longevity also presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of: entertainment, travel, education, healthcare, housing, transportation, consumer goods and services, product design, and financial services will all benefit if they can figure out a way to serve this market. Stage Not Age is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic. It will reset your understanding of what an "old person" is, help identify the systemic barriers to entering the market, and outline ways to overcome them. Best practices of companies that have successfully shifted strategies to reflect the new demographics will show how success can be achieved. Stage Not Age prepares you for an inevitable shift you can't ignore"-- Provided by publisher.

ISBN:

1633699471
9781633699472

OCLC:

(OCoLC)1291404215

LCCN:

2022004499

Locations:

XSPE157 -- Atlantic Public Library (Atlantic)

SAPG074 -- Cedar Falls Public Library (Cedar Falls)

XBPE737 -- Lied Public Library - Clarinda (Clarinda)

DBPE173 -- Clear Lake Public Library (Clear Lake)

VOPB384 -- Conrad Public Library (Conrad)

IAOX771 -- State Library of Iowa (Des Moines)

SBPB074 -- Dunkerton Public Library (Dunkerton)

KIPB845 -- Hospers Public Library (Hospers)

RUPC135 -- Manson Public Library (Manson)

GOPG641 -- Marshalltown Public Library (Marshalltown)

FGPD194 -- New Hampton Public Library (New Hampton)

NWPC663 -- Nissen Public Library (Saint Ansgar)

XAPE737 -- Shenandoah Public Library (Shenandoah)

HRPE845 -- Sioux Center Public Library (Sioux Center)

GDPF771 -- Urbandale Public Library (Urbandale)

CIPB482 -- Victor Public Library (Victor)

CQPE926 -- Washington Free Public Library (Washington)

KLPC566 -- West Point Public Library (West Point)