The Locator -- [(subject = "Marketing--Great Britain")]

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Author:
Kinnell, Margaret.
Title:
Meeting the marketing challenge : strategies for public libraries and leisure services / Margaret Kinnell and Jennifer MacDougall.
Publisher:
Taylor Graham,
Copyright Date:
c1994
Description:
165 p. : ill. ; 23 cm.
Subject:
Public libraries--Great Britain--Marketing.
Libraries and readers--Great Britain.
Government marketing--Great Britain.
Municipal services--Great Britain--Marketing.
Service industries--Great Britain--Marketing.
Leisure industry--Great Britain--Marketing.
Promotion (Public relations)--Promotion (Public relations)
Marketing--Marketing
Other Authors:
Macdougall, Jennifer.
Notes:
Includes bibliographical references (p. 161-163).
ISBN:
9780947568610 (pbk)
0947568611 (pbk)
OCLC:
(OCoLC)30438213
LCCN:
94031458
Locations:
OVUX522 -- University of Iowa Libraries (Iowa City)

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