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Title:

Marketing to rural consumers : understanding and tapping the rural market potential / edited by Sanal Kumar Velayudhan, Guda Sridhar.

Edition:

First edition.

Publisher:

Excel Books,

Copyright Date:

2009

Description:

vii, 365 pages : illustrations, facsimiles, form ; 25 cm

Subject:

Farm produce--India--Marketing--Congresses.
Farmers as consumers--India--Congresses.
Rural development--India--Congresses.

Other Authors:

Velayudhan, Sanal Kumar, 1955- http://id.loc.gov/authorities/names/n2001092708
Sridhar, Guda. http://id.loc.gov/authorities/names/n2009200043
Indian Institute of Management, Khozhikode. http://id.loc.gov/authorities/names/no2006096394

Notes:

Includes bibliographical references. Includes statistical tables.

Contents:

Boundaries of rural market -- Environment of the rural consumer : agricultural development issues and ICTs -- The rural consumer -- Factors influencing the rural consumer behaviour -- Communication and channels in rural markets -- The rural consumer and implication for marketing strategy.

Summary:

Contributed articles presented at the conference on Marketing to Rural Consumers--Understanding and Tapping the Marketing Potential, held at IIM, Kozhikode in April 2008.

ISBN:

8174467203
9788174467201

OCLC:

(OCoLC)332257101

LCCN:

2009346411

Locations:

OVUX522 -- University of Iowa Libraries (Iowa City)