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Author:
AMA Winter Educator's Conference (1996 : Hilton Head, S.C.)
Title:
1996 AMA Winter Educator's Conference :
marketing theory and applications / editors, Edward A. Blair, Wagner A. Kamakura.
Publisher:
American Marketing Association,
Copyright Date:
c1996
Description:
xvii, 440 p. : ill. ; 28 cm.
Subject:
Marketing--Congresses.
Marketing-research--Congresses.
Other Authors:
American Marketing Association.
Notes:
"... held on February 3-6 in Hilton Head, South Carolina"--P. v. Includes bibliographical references and index. "Volume 7."
ISBN:
9780877572589 (pbk.)
0877572585 (pbk.)
OCLC:
(OCoLC)35254075
Locations:
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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