The Locator -- [(subject = "Market surveys")]

The Locator -- [(subject = "Market surveys")]

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Author:: Brace, Ian, 1949-
Title:: Questionnaire design : how to plan, structure and write survey material for effective market research / Ian Brace.
Edition:: 2nd ed.
Publisher:: Kogan Page,
Description:: 305 p. : ill. ; 24 cm.
Subject:: Market surveys--Methodology.
Questionnaires--Methodology.
Notes:: Includes bibliographical references (p. [286]-293) and index.
Series:: Market research in practice series
ISBN:: 0749450282 (pbk.)
9780749450281 (pbk.)
LCCN:: 2008011509
Locations:: UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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