The Steve Jobs way : iLeadership for a new generation : the man who transformed the way we connect, consume, and communicate / Jay Elliot ; with William L. Simon.
Reprint. Originally published: 2011. Includes bibliographical references (p. 239-242).
Contents:
Pt. 1. Product czar. Passion for the product ; Success in Dallas -- pt. 2. Talent rules. Teaming : "Pirates! Not the Navy" ; Tapping : talent ; Rewards for the pirates -- pt. 3. Team sports. The product-driven organization ; Maintainin momentum ; Recovery ; Holistic product development ; Evangelizing innovation -- pt. 4. Becoming cool : a different view of selling. The door opener : branding ; Riding the retail juggernaut ; Achieving the definition of cool : "There's an app for that" -- pt. 5. On becoming Stevian. In his footsteps.
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