The Locator -- [(subject = "Advertising Political--United States")]

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Record 17 | Previous Record | MARC Display | Next Record | Search Results
Author:
Ridout, Travis N., 1974-
Title:
The persuasive power of campaign advertising / Travis N. Ridout, Michael M. Franz.
Publisher:
Temple University Press,
Copyright Date:
2011
Description:
x, 186 p. : ill. ; 21 cm.
Subject:
Political campaigns--United States.
Advertising, Political--United States.
Other Authors:
Franz, Michael M., 1976-
Notes:
Includes bibliographical references and index.
Contents:
The role of campaign advertising -- The problem of persuasion -- A brief primer on data and research design -- How race context matters -- How ad negativity and emotional appeal in ads matter -- How receivers' characteristics matter -- How ad coverage in news matters -- The future study of ad effects.
ISBN:
1439903344 (e-book)
9781439903346 (e-book)
1439903336 (pbk. : alk. paper)
9781439903339 (pbk. : alk. paper)
1439903328 (hardcover : alk. paper)
9781439903322 (hardcover : alk. paper)
OCLC:
(OCoLC)657270949
LCCN:
2010035516
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)
OIAX792 -- Grinnell College (Grinnell)
SOAX911 -- Simpson College - Dunn Library (Indianola)

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