23 records matched your query       

Author:

Pendergrast, Mark.

Title:

For God, country, and Coca-Cola : the definitive history of the great American soft drink and the company that makes it / Mark Pendergrast.

Edition:

2nd ed., rev. and expanded

Publisher:

Basic Books,

Copyright Date:

c2000

Description:

xiv, 621 p. ; 24 cm.

Subject:

Coca-Cola Company--History.
Soft drink industry--United States--History.

Notes:

"Contains the original secret formula and thirty management lessons new to this edition"--Cover. Includes bibliographical references (p. 583-595) and index.

Contents:

In the beginning (1886-1899) -- Heretics and true believers (1900-1922) -- The golden age (1923-1949) -- Trouble in the promised land (1950-1979) -- The corporate era (1980-1999) -- Appendix 1. The sacred formula -- Appendix 2. Coca-Cola magic: thirty business lessons.

ISBN:

9780465054688
0465054684

OCLC:

(OCoLC)43769894

LCCN:

00701571

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

XXPH787 -- Council Bluffs Public Library (Council Bluffs)

RDPB017 -- Fontanelle Public Library (Fontanelle) — 663 Pen

TKPE492 -- Maquoketa Public Library (Maquoketa)

P1AX906 -- Indian Hills Community College Library - Ottumwa (Ottumwa)