67 records matched your query       

Author:

Tourangeau, Roger.

Title:

The science of web surveys / Roger Tourangeau, Frederick G. Conrad, Mick P. Couper.

Publisher:

Oxford University Press,

Copyright Date:

c2013

Description:

viii, 198 p. : ill. ; 26 cm.

Subject:

Social surveys--Methodology.
Social surveys--Data processing.
Internet surveys.
Questionnaires.
Online-Befragung.
Sozialwissenschaften.
Methodologie.
Internet surveys.
Questionnaires.
Social surveys--Data processing.
Social surveys--Methodology.

Other Authors:

Conrad, Frederick G. (Frederick George), 1955-
Couper, Mick.

Notes:

Includes bibliographical references and index.

Contents:

1. Introduction -- The total survey error approach -- Roadmap of the book -- The purpose and scope of the book -- 2. Sampling and coverage issues for Web surveys -- Types of Web surveys and the use of probability sampling -- Coverage issues for Web surveys -- Statistical corrections for coverage and sampling bias -- Summary -- 3. Nonresponse in Web surveys -- Defining nonresponse and nonresponse error in web surveys -- Nonresponse error in Web surveys -- Response and participation rates in Web surveys -- Factors affecting participation in Web surveys -- Nonresponse in mixed-mode surveys -- Factors affecting breakoffs in Web surveys -- Item nonresponse in Web surveys -- Summary -- 4. Introduction to measurement and design in Web surveys -- Measurement error in Web surveys -- Measurement features of Web surveys -- Choice of broad design approaches -- The look and feel of the Web survey -- Navigation conventions -- Choice of response formats -- Grid or matrix questions -- Summary -- 5. The Web as a visual medium -- Interpreting visual features of Web questionnaires -- The impact of images -- The concept of visibility -- Summary -- 6. Interactive features and measurement error -- Dimensions of interactivity -- Responsive, machine-like features -- Progress indicators -- Running tallies -- Visual analog scales -- Interactive grids -- Online definitions -- Human-like interactive features -- Summary -- 7. Measurement error on the Web and in other modes of data collection -- Conceptual schemes for understanding mode effects -- Web surveys as a method of self-administration -- Web surveys and cognitive burden -- Summary -- 8. Summary and conclusions -- Non-observation errors in Web surveys -- Observation errors -- A model for mode effects -- Recommendations for Web surveys -- The future of Web surveys.

ISBN:

0199747040
9780199747047

OCLC:

(OCoLC)808628378

LCCN:

2012034133

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Ankeny)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

N2AX314 -- Divine Word College - Matthew Jacoby Library (Epworth)