126 records matched your query       

Author:

Brader, Ted.

Title:

Campaigning for hearts and minds : how emotional appeals in political ads work / Ted Brader.

Publisher:

University of Chicago Press,

Copyright Date:

2006

Description:

xvi, 280 p. : ill. ; 24 cm.

Subject:

Political psychology.
Advertising, Political.
Communication in politics.
Persuasion (Psychology)
Emotions and cognition.
Verkiezingscampagnes.
Reclamefilms.
Emoties.
Psychologie politique.
Publicité politique.
Communication politique.
Persuasion (Psychologie)
Émotions et cognition.

Notes:

Includes bibliographical references (p. [251]-271) and index.

Contents:

Appealing to hopes and fears -- The art and science of campaigning -- The political psychology of emotional appeals -- Emotion and the motivational power of campaign ads -- Emotion and the persuasive power of campaign ads -- Emotional appeals in ad campaigns -- Hearts and minds : rethinking the role of emotion in political life.

Series:

Studies in communication, media, and public opinion

ISBN:

9780226069890 (pbk. : alk. paper)
0226069893 (pbk. : alk. paper)
9780226069883 (cloth : alk. paper)
0226069885 (cloth : alk. paper)

LCCN:

2005009159

Locations:

O4AX446 -- Chadwick Library

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Ankeny)

PLAX964 -- Luther College - Preus Library (Decorah)

OSAX771 -- Grand View University Library (Des Moines)

ULAX314 -- Loras College Library (Dubuque)

URAX314 -- Clarke University - Nicholas J. Schrup Library (Dubuque)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

OMAX631 -- Geisler Learning Resource Cntr (Pella)

PMAX975 -- Morningside University - Hickman-Johnson-Furrow Library (Sioux City)

UTAX115 -- Buena Vista University Library (Storm Lake)

PQAX094 -- Wartburg College - Vogel Library (Waverly)