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Author:

Stoldt, G. Clayton, 1962-

Title:

Sport public relations : managing organizational communication / G. Clayton Stoldt, Stephen W. Dittmore, Scott E. Branvold.

Publisher:

Human Kinetics,

Copyright Date:

c2006

Description:

ix, 365 p. : ill. ; 28 cm.

Subject:

Sports--Public relations.
Mass media and sports.
Communication in organizations.
Sport.
Management.
Organisaties.
Public relations.
Massamedia.
Sports--Relations publiques.
Médias et sports.
Communication dans les organisations.

Other Authors:

Dittmore, Stephen W., 1968-
Branvold, Scott E., 1949-

Notes:

Includes bibliographical references (339-354) and index.

Contents:

Introducing Sport Public Relations -- Integrating Public Relations With Strategic Management -- Utilizing Public Relations Campaigns -- Focusing on the Sport Organization Media Relationship -- Managing the Media Organization Relationship -- Providing Information Services -- Staging Interviews, News Conferences, and Media Events -- Developing Organizational Media -- Communicating in Times of Crisis -- Exploring Direct Contact Tactics -- Developing and Supporting Charitable Programs -- Using the Web in Sport Public Relations -- Communicating With Internal Publics -- Communicating With External Publics -- Addressing Legal And Ethical Considerations.

ISBN:

9780736053402
0736053409

LCCN:

2005024458

Locations:

UDAX314 -- Charles C. Myers Library (Dubuque)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)