Includes bibliographical references (339-354) and index.
Contents:
Introducing Sport Public Relations -- Integrating Public Relations With Strategic Management -- Utilizing Public Relations Campaigns -- Focusing on the Sport Organization Media Relationship -- Managing the Media Organization Relationship -- Providing Information Services -- Staging Interviews, News Conferences, and Media Events -- Developing Organizational Media -- Communicating in Times of Crisis -- Exploring Direct Contact Tactics -- Developing and Supporting Charitable Programs -- Using the Web in Sport Public Relations -- Communicating With Internal Publics -- Communicating With External Publics -- Addressing Legal And Ethical Considerations.
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