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Author:
Clark, John B., 1935-
Title:
Marketing today :
successes, failures, and turnarounds / John B. Clark.
Edition:
2nd ed.
Publisher:
Prentice Hall,
Copyright Date:
c1990
Description:
xvii, 238 p. ; 23 cm.
Subject:
Business failures--United States--Case studies.
Corporate turnarounds--United States--Case studies.
Marketing--United States--Case studies.
Success in business--United States--Case studies.
Notes:
Includes bibliographical references.
ISBN:
9780135589663
0135589665
OCLC:
(OCoLC)20670480
LCCN:
89026525
Locations:
OAAX516 --
Maharishi University of Management Library
(Fairfield)
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