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Title:
The marketing initiative :
Economic and Social Research Council studies into British marketing / edited by John Saunders.
Publisher:
Prentice Hall,
Prentice Hall,
Copyright Date:
1994
Description:
xvi, 457 p. : ill. ; 25 cm.
Subject:
Marketing--Great Britain.
Great Britain
Marketing
Other Authors:
Saunders, John A., 1946-
Economic and Social Research Council (Great Britain)
Notes:
Includes bibliographical references (p. 424-445) and index.
ISBN:
9780130428219
0130428213
OCLC:
(OCoLC)30809848
LCCN:
94053698
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
UNUX074 --
University of Northern Iowa - Rod Library
(Cedar Falls)
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