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Author:
Dunbar, Natalie Marie, author.
Title:
From solo to scaled : building a sustainable content strategy practice / Natalie Marie Dunbar ; foreword by Kristina Halvorson.
Publisher:
Rosenfeld Media,
Copyright Date:
2022
Description:
xix, 220 pages : color illustrations ; 23 cm
Subject:
Internet marketing.
Internet programming.
Notes:
Includes bibliographical references and index.
Summary:
Content strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, From Solo to Scaled is your blueprint for creating and managing a content strategy practice that is sustainable and successful.
ISBN:
1933820578
9781933820576
OCLC:
(OCoLC)1347271459
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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