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Author:

Duffy, Brooke Erin, author.

Title:

(Not) getting paid to do what you love : gender, social media, and aspirational work / Brooke Erin Duffy.

Publisher:

Yale University Press,

Copyright Date:

2017

Description:

xii, 308 pages : illustrations ; 22 cm

Subject:

Women in the mass media industry.
Social sciences in mass media.
Feminist theory.
Fashion merchandising.
Social media--Economic aspects.
Businesswomen.
Businesswomen--21st century.
Businesswomen--Attitudes.
Women--Economic aspects--United States--21st century.
Feminism--Economic aspects.

Notes:

Includes bibliographical references (pages 261-292) and index.

Contents:

Entrepreneurial wishes and career dreams -- The aspirational ethos: gender, consumerism, and labor -- (Not) just for the fun of it: the labor of social media production -- Branding the authentic self: the commercial appeal of "being real" -- "And now, a word from our sponsor": attracting advertisers, building brands, leveraging (free) labor -- The "Instagram filter": dispelling the myths of entrepreneurial glamour -- Aspirational labor's (in)visibility -- Epilogue: the aspirational labour of an academic.

ISBN:

9780300218176
0300218176

Locations:

BAPH771 -- Des Moines Public Library (Des Moines)

SOAX911 -- Simpson College - Dunn Library (Indianola)

OVUX522 -- University of Iowa Libraries (Iowa City)

YEPF572 -- Marion Public Library (Marion)