Machine generated contents note: -- PrefaceRichard Wilk, Indiana University, USAIntroduction: The Paradoxes of Eco-Chic Bart Barendregt, Leiden University, The Netherlands, and Rivke Jaffe, University of Amsterdam, The NetherlandsPart One : From Production to ConsumptionAdversaries into Partners? Brand Coca-Cola and the Politics of Consumer-CitizenshipRobert J. Foster, University of Rochester, USASpaces of Intention as Exclusionary Practice: Exploring Ethical Limits to "Alternative" Sustainable ConsumptionRaymond L. Bryant, Michael K. Goodman and Michael R. Redclift, King's College London, UKGlobal Gold Connections: Ethical Consumption and the Beauty of Bonding ArtisansSabine Luning, Leiden University, The Netherlands and Marjo De Theije, Vu University Amsterdam, The NetherlandsPart Two: Spatialities and Temporalities Marketing the Mountain: Applications and Consequences of Eco-chic in the Basque RegionMeredith Welch-devine,University of Georgia, USA and Seth Murray, North Carolina State University, USAGreen is the New Green: Eco-aesthetics in SingaporeChris Hudson, RMIT University, AustraliaThe Caring, Committed Eco-Mom: Marketing Ideals and Lived RealitiesKate Cairns, Kim Delaat, Jose;e Johnston and Shyon Baumann, University of Toronto, CanadaPart Three: Bodies and BeautyEthics of Afro-Chic: Beauty, Consumption and "Locks Without Dread" in GhanaAnna-riikka Kauppinen, LSE, UK and Rachel Spronk, University of Amsterdam, The NetherlandsItal Chic: Rastafari, Resistance and the Politics of Consumption in JamaicaRivke Jaffe, University of Amsterdam, The NetherlandsTropical Spa Cultures, Eco-chic, and the Complexities of New AsianismBart Barendregt, Leiden University, The NetherlandsAfterword Sharon Zukin, CUNY, USABibliographyIndex.
Summary:
"Green lifestyles and ethical consumption have become increasingly popular strategies in moving towards environmentally-friendly societies and combating global poverty. Where previously environmentalists saw excess consumption as central to the problem, green consumerism now places consumption at the heart of the solution. However, ethical and sustainable consumption are also important forms of central to the creation and maintenance of class distinction. Green Consumption scrutinizes the emergent phenomenon of what this book terms eco-chic: a combination of lifestyle politics, environmentalism, spirituality, beauty and health. Eco-chic as a set of practices works to connects ethical, sustainable and elite consumption. It is increasingly part of the identity kit of certain sections of society, who seek to combine taste and style with care for personal wellness and the environment. This book deals with eco-chic as a set of activities, an ideological framework and a popular marketing strategy, offering a critical examination of its manifestations in both the global North and South. The diverse case studies presented in this book range from Basque sheep cheese production and Ghanaian Afro-chic hairstyles to Asian tropical spa culture and Dutch fair-trade jewellery initiatives. The authors assess the ways in which eco-chic, with its apparent paradox of consumption and idealism, can make a genuine contribution to solving some of the most pressing problems of our time"-- Provided by publisher.
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