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Author:

Sutton, Denise H.

Title:

Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Sutton.

Edition:

1st ed.

Publisher:

Palgrave Macmillan,

Copyright Date:

2009

Description:

xii, 210 p. : ill. ; 22 cm.

Subject:

Women in the advertising industry--United States--History.
Women in advertising--United States--History.
Beauty, Personal--United States--History.
J. Walter Thompson Company.--Women's Editorial Department.
Advertising agencies--United States--History.

Notes:

Includes bibliographical references and index.

Contents:

From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.

ISBN:

0230611745
9780230611740

OCLC:

(OCoLC)226356998

LCCN:

2009004025

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

OIAX792 -- Grinnell College (Grinnell)