Includes bibliographical references (p. 549-565) and index.
Contents:
Theater management and the performing arts -- Place of performance -- Personnel for the theatre -- Commercial theatre -- Not-for-profit professional theatre -- Community theatre -- College theatre -- Stock and dinner theatre -- Presenters and presenting organizations -- Budget planning -- Cost control strategies -- Box office, ticketing systems, and other earned income -- Fundraising and contributed income -- Marketing -- Publicity and media relations -- Advertising and sales campaign -- Facility and audience management.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.