The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
Summary:
Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.