Translation of the 3rd ed.: 1001 trucs publicitaires. Includes bibliographical references: p. 339-341.
Contents:
Planning your ad campaign -- 55 ways of positioning your product -- What kinds of images attract the most attention? -- Writing catchy headlines -- Writing ad copy that sells -- What typefaces to use for your ad -- The most effective layouts -- The hidden meanings of different colors -- When to use and when to avoid comparative advertising -- The 5 effects of repetition -- Advertising: art or science?
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