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Author:

Harris, Duchess,.

Title:

Advertising overload / by Duchess Harris with Sue Bradford Edwards.

Publisher:

Core Libraryan imprint of Abdo Publishing,

Copyright Date:

2018

Description:

48 pages : color illustrations ; 24 cm.

Subject:

Mass media and propaganda--Juvenile literature.
Advertising--Juvenile literature.
Advertising--History--Juvenile literature.
Marketing--Juvenile literature.

Other Authors:

Edwards, Sue Bradford,.

Notes:

This book was purchased with funds donated by Don Young. Includes bibliographical references (page 46) and index.

Contents:

Advertising where you play -- The early internet -- Ad blockers and native ads -- Your personal information -- What's acceptable?

Summary:

Media outlets rely on advertising for financial support, but in many cases it's becoming more difficult to determine where the news ends and advertising begins. Advertising Overload takes a closer look at the encroachment of sponsored content and paid advertisements in areas where consumers might not expect to see them, as well as the ways that companies use collected data to push targeted advertising at consumers.

ISBN:

1532113870
9781532113871

OCLC:

(OCoLC)1005333918

LCCN:

2017947122

Locations:

ZNPA437 -- Mondamin Public Library (Mondamin)

WAPD715 -- Sheldon Public Library (Sheldon)