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The Locator -- [(subject = "Marketing research--Congresses")]

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Title:: Research frontiers in interactive marketing / prepared by Lisa Klein, Nicholas Lurie.
Publisher:: Marketing Science Institute,
Description:: 40 pages ; 28 cm.
Subject:: Interactive marketing--Congresses.--Congresses.
Internet marketing--Congresses.--Congresses.
Marketing research--Congresses.
Other Authors:: Klein, Lisa, 1970- http://id.loc.gov/authorities/names/n97048640
Lurie, Nicholas. http://id.loc.gov/authorities/names/no98082970
Research Frontiers in Interactive Marketing (1997 : Cambridge, Mass.)
Notes:: "Conference Summary." "December 1997." "September 8-9, 1997, The Charles Hotel, Cambridge, Massachusetts." Includes bibliographical references.
Series:: Report / Marketing Science Institute ; no. 97-129
OCLC:: (OCoLC)38986368
Locations:: OVUX522 -- University of Iowa Libraries (Iowa City)

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