The Locator -- [(subject = "Library outreach programs")]

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Title:
Marketing and outreach for the academic library : new approaches and initiatives / edited by Bradford Lee Eden.
Publisher:
Rowman & Littlefield,
Copyright Date:
2016
Description:
pages cm.
Subject:
Academic libraries--Marketing.
Academic libraries--Public relations.
Library outreach programs.
Academic libraries--Case studies.
Other Authors:
Eden, Bradford Lee, editor.
Notes:
Includes bibliographical references and index.
Contents:
Making social media worth it : planning and implementation for a small institution / Kaela Casey, Laura Worden -- Library spaces : inspiration and collaboration / Susan Van Alstyne -- Events and extravaganzas at Cunningham Memorial Library / Karen Evans -- Librarians as event coordinators : building partnerships and engagement through user-centered programs / Joe Clark -- Digital engagement in delivering library services : a case study from the State Library of New South Wales / Kathryn Barwick, Mylee Joseph -- From idea to Instagram : how an academic library marketing committee created a character for the YouTube generation / Joyce Garczynski, Laksamee Putnam, Lisa Woznicki -- Promoting digital library services through workshops / Tracy C. Bergstrom, Alexander Papson -- It's the end of the world as we know it, or is it? : looking beyond the new librarianship paradigm / Rebecca Parker, Dana McKay -- Embedded librarians : case studies from Loyola University New Orleans / Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey -- Democratizing digital : the Highway 89 Digital Collection and the promise of inclusive online collaboration / Brad Cole, Clint Pumphrey, Liz Woolcott.
Series:
Creating the 21st-century academic library ; 7
ISBN:
1442262540 (pbk. : alk. paper)
9781442262546 (pbk. : alk. paper)
1442262532 (cloth : alk. paper)
9781442262539 (cloth : alk. paper)
OCLC:
(OCoLC)934746199
LCCN:
2016000813
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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