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Title:

Behavioral finance : investors, corporations, and markets / editors, H. Kent Baker, John R. Nofsinger.

Publisher:

Wiley,

Copyright Date:

c2010

Description:

ix, 757 p. : ill. ; 26 cm.

Subject:

Investments--Psychological aspects.
Investments--Decision making.
Finance--Psychological aspects.

Other Authors:

Baker, H. Kent (Harold Kent), 1944-
Nofsinger, John R.

Notes:

Includes bibliographical references and index.

Contents:

Behavioral finance : an overview / Kent H. Baker, John R. Nofsinger -- Traditional versus behavioral finance / Robert J. Bloomfield -- Behavioral finance : application and pedagogy in business education and training / Rassoul Yazdipour, James A. Howard -- Heuristics (rules of thumb) / Hugh Schwartz -- Neuroeconomics and neurofinance / Richard L. Peterson -- Emotional finance / Richard J. Taffler, David A. Tuckett -- Experimental finance / Robert J. Bloomfield, Alyssa Anderson -- The psychology of risk and uncertainty / Victor Ricciardi.

Series:

The Robert W. Kolb series in finance.

ISBN:

0470499117 (cloth)
9780470499115 (cloth)

LCCN:

2010010865

Locations:

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)