The Locator -- [(subject = "Fashion merchandising")]

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Author:
Bhattacharjya, Manjima, author.
Title:
Mannequin : working women in India's glamour industry / Manjima Bhattacharjya.
Publisher:
Zubaan ;
Copyright Date:
2018
Description:
xvi, 200 pages : illustrations (black and white) ; 21 cm
Subject:
Fashion merchandising--India--Employees.
Women--Employment--India.
Models (Persons)--India.
Feminism--India.
Women employees--India.
Other Authors:
New India Foundation, publisher.
Notes:
"This book is based on my doctoral research from 2003 to 2007, a sociological study of women working in the Indian glamour industry as models"--Foreword. Includes bibliographical references (pages 192-197).
Summary:
The fashion industry in India is huge, employing more than sixty million people and, at $70 billion, accounting for a sizable chunk of the nation's economic activity. Despite that, it remains a startlingly unprofessional industry particularly when it comes to the work of modeling, and how the women who perform that work are viewed and treated. With Mannequin, Manjima Bhattacharya takes readers into the world of fashion in India to show what the work of a model is like and the difficulties it entails, from the struggle by trade unions to organize models to the fundamental question of whether fashion objectifies women or acknowledges their agency. Spanning from the 1960s to the present, and taking account of changes from globalization and shifting beauty standards, Mannequin is an up-to-date account of fashion's forgotten workers.
ISBN:
9385932225
9789385932229
OCLC:
(OCoLC)1040633545
LCCN:
2017353736
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)
OVUX522 -- University of Iowa Libraries (Iowa City)

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