Jay and Jeannie Levinson's startup guide to guerrilla marketing.
Notes:
A prequel to their best-selling Guerrilla marketing. Includes index.
Contents:
Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerilla marketing attack.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.