The Locator -- [(subject = "Computer games--Social aspects")]

61 records matched your query       


Record 15 | Previous Record | MARC Display | Next Record | Search Results
Author:
Duggan, Kris.
Title:
Business gamification for dummies / by Kris Duggan and Kate Shoup.
Publisher:
Wiley ;
Copyright Date:
2013
Description:
xviii, 284 p. : ill. ; 24 cm.
Subject:
Internet marketing--Social aspects.
Consumer behavior--Social aspects.
Computer games--Social aspects.
Other Authors:
Shoup, Kate, 1972-
Notes:
Includes index.
Contents:
Introduction -- Basic training: grasping the basics -- Decisions, decisions: choosing a gamification framework -- Getting your gamification program off the ground -- The part of tens -- Appendix. Supercharge your sales team with gamification.
Summary:
Interested in improving customer loyalty, engagement, and retention? This guide to business gamification explains how to apply the principles of this strategic concept to your business model to entice and retain customers.
Series:
For dummies
ISBN:
1118466934 (pbk.)
9781118466933 (pbk.) :
OCLC:
(OCoLC)816160646
LCCN:
2012955834
Locations:
TYPH572 -- Cedar Rapids Public Library (Cedar Rapids)
YEPF572 -- Marion Public Library (Marion)

Initiate Another SILO Locator Search

This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.