The Locator -- [(subject = "Brand name products--Management")]

The Locator -- [(subject = "Brand name products--Management")]

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Title:: Business-to-business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside.
Publisher:: JAI Press,
Description:: xi, 489 p. : ill. ; 24 cm.
Subject:: Brand name products--Management.
Product management.
Industrial marketing.
Other Authors:: Glynn, Mark S.
Woodside, Arch G.
Notes:: Includes bibliographical references and index.
Series:: Advances in business marketing and purchasing, 1069-0964 ; v. 15
ISBN:: 1848556705 (cased)
9781848556706 (cased)
OCLC:: (OCoLC)427610845
Locations:: USUX851 -- Iowa State University - Parks Library (Ames); UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls); OVUX522 -- University of Iowa Libraries (Iowa City)

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