Introduction -- The ghetto merchant yesterday and today -- The significance of small business and the nature of the niche -- Life on the street: the everyday encounters between Blacks, Jews, and Koreans -- How race polarizes interactions: cultural brokers and the meaning of Black -- The coethnic disadvantage of serving your own -- From civility to conflict: individualism, opportunity, and group position -- Shopping while Black: symbolic racism or the same old racism? -- Conclusion: forging a culture of reciprocity and respect.
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