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Author:

Shankar, Shalini, 1972-

Title:

Advertising diversity : ad agencies and the creation of Asian American consumers / Shalini Shankar.

Publisher:

Duke University Press,

Copyright Date:

2015

Description:

xii, 314 pages : illustrations ; 23 cm.

Subject:

Advertising--Social aspects--United States.
Asian American consumers--United States.
Asian Americans--Race identity--United States.
Stereotypes (Social psychology) in advertising--United States.
Advertising agencies--United States.
Minorities in advertising--United States.
Advertising agencies.
Advertising--Social aspects.
Asian American consumers.
Asian Americans--Race identity.
Minorities in advertising.
Stereotypes (Social psychology) in advertising.
United States.

Notes:

Includes bibliographical references and index.

Contents:

The pitch -- Account planning -- Creative -- Account services -- Production and media -- Audience testing.

ISBN:

0822375613 (e-book)
9780822375616 (e-book)
0822358778 (pbk. : alk. paper)
9780822358770 (pbk. : alk. paper)
0822358646 (hardcover : alk. paper)
9780822358640 (hardcover : alk. paper)

OCLC:

(OCoLC)889642390

LCCN:

2014040371

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

OVUX522 -- University of Iowa Libraries (Iowa City)