The Locator -- [(subject = "Sales promotion")]

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Author:
Wiehenbrauk, Daniela
Title:
Collaborative promotions : optimizing retail supply chains with upstream information sharing / Daniela Wiehenbrauk.
Publisher:
Springer,
Copyright Date:
c2010
Description:
xx, 153 p. : ill. ; 24 cm.
Subject:
Retail trade--Management
Sales promotion
Retail trade
Notes:
Includes bibliographical references (p. 149-153)
Series:
Lecture notes in economics and mathematical systems, 0075-8442 ; 643.
ISBN:
3642133924
9783642133923
OCLC:
(OCoLC)646114213
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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