The Locator -- [(subject = "Publicité")]

The Locator -- [(subject = "Publicité")]

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Author:: Briggs, Rex, 1971-
Title:: What sticks : Why most advertising fails and how to guarantee yours succeeds Rex Briggs and Greg Stuart.
Publisher:: Kaplan Pub.,
Copyright Date:: c2006
Description:: xxi , 275 p. : ill. ; 24 cm.
Subject:: Marketing
Advertising.
Marketing.
Publicité.
Marketing--Gestion.
Publicité--Taux de rendement.
Other Authors:: Stuart, Greg, 1959-
Notes:: Includes bibliographical references( p. 259-265 ) and index.
ISBN:: 9781419584336
1419584332
LCCN:: 2006015680
Locations:: MMPE553 -- Algona Public Library (Algona); USUX851 -- Iowa State University - Parks Library (Ames); UQAX771 -- Des Moines Area Community College Library - Ankeny (Ankeny); OSAX771 -- Grand View University Library (Des Moines)

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