Includes bibliographical references (p. 203-213) and index.
Contents:
The elusiveness of "public opinion" -- Illusory opinions on public affairs -- Survey questions and reality -- The changing American voter : fact and artifact -- September 11's ephemeral opinions -- Ambiguities of measurement -- Spurious impressions in the press -- Illusions of causality : asking why? -- Improving the measurement of public opinion.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.