The Locator -- [(subject = "Marketing research--Congresses")]

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Author:
AMA Winter Educators' Conference (1997 : St. Petersburg Beach, Fla.)
Title:
1997 AMA Winter Educators' Conference : marketing theory and applications / editors: Debbie Thorne LeClair, Michael Hartline ; managing editors: Peter J. Gordon, Bert J. Kellerman.
Publisher:
American Marketing Association,
Copyright Date:
c1997
Description:
xviii, 346 p. : ill. ; 28 cm.
Subject:
Marketing--Congresses.
Marketing research--Congresses.
Other Authors:
LeClair, Debbie Thorne, 1966-
Hartline, Michael.
American Marketing Association.
Notes:
"Volume 8." Includes bibliographical references and author index.
ISBN:
9780877572640 (pbk.)
087757264X (pbk.)
OCLC:
(OCoLC)37685301
Locations:
UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

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