Also published by Kaplan Publishing, 2009. Rev. ed. of: From kitchen to market : selling your gourmet food specialty. 2005. Edition statement from p. 295. Includes bibliographical references (p. 285-286) and index.
Contents:
Appendix P: The New Entrepreneurial Spirit: Breaking Down the Barriers to Personal and Business Success!. chapter 2 Understanding the Food Industry -- chapter 3 Getting Ready to Market -- chapter 4 Product Packaging, Labeling, and Pricing -- chapter 5 The Role of the Internet -- chapter 6 Taking Your Product to Market -- chapter 7 Running Your Business -- Appendix A: Trade Journals -- Appendix B: Trade Associations -- Appendix C: Trade Shows and Services -- Appendix D: Product and Process Development/Copackers -- Appendix E: Broker Information -- Appendix F: Catalog Sheet Preparation -- Appendix G: Packaging Design -- Appendix H: Packaging and Labeling Materials -- Appendix I: Internet Resources -- Appendix J: Federal Government Sources -- Appendix K: State Resources, Associations, and Agencies -- Appendix L: Specialty Food Trends Resource List -- Appendix M: Export Assistance -- Appendix N: Miscellaneous Resources -- Appendix O: Specialty Food Market Profile: State of the Industry Report--Prime Time for Fancy Foods -- Appendix P: The New Entrepreneurial Spirit: Breaking Down the Barriers to Personal and Business Success!.
Summary:
"In Sell Your Specialty Food, Stephen Hall outlines every food marketing opportunity and then supports entrepreneurial action with detailed guidance. Whether you own a business or you are thinking about starting one, Hall will show you how to: Identify a winning product and its most appropriate markets. Get your product ready to market. Advertise, promote, and sell your product. Create your own success niche. Professionalize your business. Also included is updated information about the role of the Internet, health and organic food markets, the latest government regulations and technological advances, and contact information for dozens of valuable resources."--Publisher description, p. [4] of cover.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.