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Author:

Henderson, Geraldine R. (Geraldine Rosa), 1963- author.

Title:

Consumer equality : race and the American marketplace / Geraldine Rosa Henderson, Anne-Marie Hakstian, and Jerome D. Williams.

Publisher:

Praeger,

Copyright Date:

2016

Description:

xxv, 194 pages ; 25 cm.

Subject:

Consumers--United States.
Minority consumers--United States.
Racism--United States.
Marketing--Social aspects--United States.
Customer relations--United States.

Other Authors:

Hakstian, Anne-Marie, author.
Williams, Jerome D., 1947- author.

Notes:

Includes bibliographical references and index.

Contents:

Introduction -- The history of marketplace discrimination and consumer inequality -- From stereotyping to differential treatment -- Annoyance v. avoidance -- The business case for marketplace inclusion -- Legal protection -- Consumer racial profiling and shoplifting -- Criminal suspicion cases -- Mundane consumer cases -- Special occasions of marketplace discrimination -- Rx for success: a multicultural plan that strengthens the marketplace -- How to help.

Series:

Racism in American institutions

ISBN:

1440833761
9781440833762

OCLC:

(OCoLC)921863991

LCCN:

2016019565

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Ankeny)