Includes bibliographical references (pages 245-263) and index.
Contents:
Enlightened nationalities -- The fate that has been assigned to me -- Store-princes -- A limitless opening for industry and talent -- Hard labor and wild delights -- Steamer day -- Treasonable combinations -- Our solid merchants -- "The secratt of them pants is the rivits" -- Patent riveted clothing -- Towers of strength -- Home industry -- Very strong opinions -- The best interests of the people of this state -- For over twenty years -- All will be sunshine for San Francisco and California -- A city man -- Imperishable.
Summary:
"Blue jeans are globally beloved and quintessentially American. They symbolize everything from the Old West to the hippie counter-culture; everyone from car mechanics to high-fashion models wears jeans. And no name is more associated with blue jeans than Levi Strauss & Co., the creator of this classic American garment. As a young man Levi Strauss left his home in Germany and immigrated to America. He made his way to San Francisco and by 1853 had started his company. Soon he was a leading businessman in a growing commercial city that was beginning to influence the rest of the nation. Family-centered and deeply rooted in his Jewish faith, Strauss was the hub of a wheel whose spokes reached into nearly every aspect of American culture: business, philanthropy, politics, immigration, transportation, education, and fashion. But despite creating an American icon, Levi Strauss is a mystery. Little is known about the man, and the widely circulated "facts" about his life are steeped in mythology. In this first full-length biography, Lynn Downey sets the record straight about this brilliant businessman. Strauss's life was the classic American success story, filled with lessons about craft and integrity, leadership and innovation."--Jacket.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.