The Locator -- [(subject = "Brand name products--Management")]

The Locator -- [(subject = "Brand name products--Management")]

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Author:: Morgan, Adam
Title:: Eating the big fish : how challenger brands can compete against brand leaders / Adam Morgan.
Edition:: 2nd ed., [Rev. & expanded].
Publisher:: Wiley,
Copyright Date:: c2009
Description:: xxiv, 336 p. : ill. ; 24 cm.
Subject:: Product management
Brand name products--Management.
New products
Notes:: Includes bibliographical references (p. 315-319) and index.
ISBN:: 0470238275 (cloth)
9780470238271 (cloth)
OCLC:: (OCoLC)226361770
LCCN:: 2008022827
Locations:: USUX851 -- Iowa State University - Parks Library (Ames)

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