The Locator -- [(subject = "Television--Congresses")]

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Author:
Advertising Research Foundation Electronic Media and Research Technologies Workshop (15th : 1996 : New York)
Title:
Raising the standard - using research for effective media planning - transcript proceedings.
Publisher:
Advertising Research Foundation,
Copyright Date:
c1996
Description:
240 p. ; ill., : 27 cm.
Subject:
Broadcast advertising--Congresses.--United States--Congresses.
Television advertising--Congresses.--United States--Congresses.
Interactive television--Congresses.--Congresses.
Other Authors:
Advertising Research Foundation.
Notes:
Held Dec. 2-3, 1996 at the New York Hilton.
OCLC:
(OCoLC)38756242
Locations:
USUX851 -- Iowa State University - Parks Library (Ames)

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