The merchants of cool [videorecording] / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston.
Originally broadcast as a segment of the television program: Frontline. Correspondent, Douglas Rushkoff.
Summary:
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--http://www.pbs.org/wgbh/pages/frontline/.
OCLC:
(OCoLC)51627515
Locations:
PTAX572 -- Stewart Memorial Library (Cedar Rapids)
OLAX314 -- Reu Memorial Library (Dubuque)
CAPH522 -- Iowa City Public Library (Iowa City)
PHAX277 -- Graceland University - Frederick Madison Smith Library (Lamoni)
LAPH975 -- Sioux City Public Library (Sioux City)
HWAX074 -- Hawkeye Community College Library (Waterloo)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.