Capital campaigns : more than money -- Getting ready for the campaign -- Five essential building blocks of campaign readiness -- The campaign planning study or fundraising feasibility study -- Capital campaign staff and committees -- Readying your board for campaign success -- Working with external consultants -- Building the campaign team -- Foundational elements of your campaign plan -- Technical elements of your campaign plan -- Campaign communications -- Identifying prospective donors -- Organizing your solicitations -- Working the quiet phase -- your largest gifts -- Soliciting your other insiders -- Going public -- The discipline of gratitude -- Beyond the campaign -- Campaign troubleshooting.
Summary:
This essential guide for capital campaigns of all sizes and configurations--from small start-ups to colleges and universities--is ideal for novices and experienced professionals alike. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowd-sourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaign-ready. Key Features: -Provides clear, step-by-step instructions for launching and managing a capital campaign -Loaded with examples of real-life capital campaigns to help the reader understand the real world application of strategies -Offers many charts, check-lists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.