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Author:
Brazeal, Mickey.
Title:
RFID :
improving the customer experience : one-to-one marketing in real time / Mickey Brazeal.
Publisher:
Paramount Market Publishing,
Copyright Date:
c2009
Description:
vii, 264 p. ; 23 cm.
Subject:
Relationship marketing--Data processing.
Product management--Data processing.
Radio frequency identification systems.
Customer relations--Technological innovations.
Marketing--Technological innovations.
Notes:
Includes bibliographical references (p. 250-255) and index.
ISBN:
9780980174533
0980174538
Locations:
USUX851 --
Iowa State University - Parks Library
(Ames)
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