Leading questions / a production of Alvin H. Perlmutter, Inc. and Public Affairs Television, Inc. ; produced by Leslie Clark ; writers, Bill Moyers, Leslie Clark, Andie Tucher ; a presentation of WNET/New York [and] WETA/Washington.
Series from container. This disc is a recorded DVD and may not play on all DVD players or drives. Originally produced in 1989 as a segment of the television program The public mind. Host, Bill Moyers.
Summary:
Discusses how marketers use public opinion, and the use of polls, surveys, leading questions, and behavior scans in determining public opinion. Describes how this information is used in selling products, in shaping politics, and in winning presidential elections.
Series:
The Moyers collection
OCLC:
(OCoLC)51619548
Locations:
OZAX845 -- Northwestern College - DeWitt Library (Orange City)
PQAX094 -- Wartburg College - Vogel Library (Waverly)
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.