Includes bibliographical references (pages 149-162) and index.
Contents:
1 Introduction -- 2 What's Fair about Fair Trade -- 3 The Market: An Unequal Exchange? -- 4 The Birth of a Movement and Trade Alternative -- 5 Fairtrade: Peeling Back the Label -- 6 Fairtrade Coffee: A Niche Market -- 7 Fairtrade Impacts on Coffee Producers -- 8 Ethical Consumption: Revolution from Within? -- 9 Conclusion.
Summary:
Is Fairtrade® Fair? examines the scope, impact and potential of Fairtrade labeling for marginalized producers in developing countries. This is achieved by looking critically at the evolution of Fairtrade values and markets, including its somewhat controversial engagement with conventional businesses. In examining whether Fairtrade offers a panacea or is merely a "drop in the ocean" strategy, this book has key implications for both producers and consumers considering Fairtrade. While Fairtrade promises to "link" producers in developing countries with consumers in developed countries, Is Fairtrade® Fair? provides a grounded evaluation of opportunities for producers and further teases out the implications for consumers throughout the work. It also provides an essential resource for consumers and academics seeking to understand fair trade.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.