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Title:
Sports shoe wars [videorecording] : battle of the giants in China / Films for the Humanities & Sciences.
Format:
[videorecording] :
Publisher:
Films Media Group,
Copyright Date:
c2007
Description:
1 videodisc (27 min.) : sd., col. ; 4 3/4 in.
Subject:
Footwear industry--China.
Athletic shoes--Marketing.
Sporting goods industry--China.
Marketing--China.
Nike (Firm)
Adidas AG.
Li Ning gong si (Firm)
Other Authors:
Films for the Humanities & Sciences (Firm)
Notes:
Title from disk label. "39615-KS"--Disk case.
Summary:
Three athletic footwear companies, Nike, adidas, and homegrown upstart Li Ning, have faced off in a high-stakes battle for China's gigantic market. The result is a valuable case study for courses focusing on global marketing and international business.
OCLC:
(OCoLC)279303691
Locations:
PQAX094 -- Wartburg College - Vogel Library (Waverly)

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