What is color forecasting? -- Why and how has color forecasting evolved? -- The language of color -- Understanding color cycles -- Color forecasting tools and methodologies -- Color application -- Intuition and inspiration in color forecasting.
Summary:
How do colours arrive on the catwalk or the sales floor and why do different companies choose similar colours each season? In this book, the authors look at how the industry has developed and how it works. They look at the skills a colour forecaster employs to draw a colour palette together, as well as colour theory and other factors.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.