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Title:

Brands and branding / Rita Clifton ; with Sameena Ahmad ... [et al.].

Publisher:

Bloomberg Press,

Copyright Date:

2009

Description:

xvii, 284 p. : col. ill. ; 23 cm.

Subject:

Brand name products.
Branding (Marketing)
Brand name products--Management.
Brand name products--Forecasting.

Other Authors:

Clifton, Rita.
Ahmad, Sameena.

Notes:

Includes bibliographical references and index.

Contents:

Introduction / Rita Clifton. The future of brands / Tom Blackett -- The financial value of brands / Jan Lindemann -- The social value of brands / Giles Gibbons -- What makes brands great / Jez Frampton -- Brand strategy / Iain Ellwood -- Brand experience / Shaun Smith -- Visual and verbal identity / Tony Allen, John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on branding / Deborah Bowker -- Brand protection / Allan Poulter -- Globalisation and brands / Sameena Ahmad -- Branding in asia / Jonathan Chajet -- From elephant to tiger : brands and branding in india / Max Raison -- Branding places and nations / Simon Anholt -- Brand 2.0 : brands in a digital world / Andy Hobsbawm -- An alternative perspective on brands : markets and morals / Deborah Doane -- The future of brands / Rita Clifton.

ISBN:

1576603504 (alk. paper)
9781576603505 (alk. paper)

OCLC:

(OCoLC)234427874

LCCN:

2009007614

Locations:

USUX851 -- Iowa State University - Parks Library (Ames)

UQAX771 -- Des Moines Area Community College Library - Ankeny (Carroll)

UNUX074 -- University of Northern Iowa - Rod Library (Cedar Falls)

OMAX631 -- Geisler Learning Resource Cntr (Pella)