The characteristics of services -- Building the practice-client relationship -- The practice communication mix -- The 7 Ps of marketing services -- The costs and benefits of marketing -- Recruiting and selecting staff -- Induction, staff training and development -- Performance appraisal -- Motivation -- Leadership and management : do you have what it takes? -- Practice protocols and procedures -- Principles of health and safety / Alan Jones -- Managing health and safety in a clinical environment / Alan Jones -- Effective stock management -- Managing computer systems / Michael Coates -- Profitability -- The trading and profit and loss account -- The balance sheet -- Accounting ratios and financial performance indicators -- Pricing products and services -- Planning -- Preparing a business plan -- Evaluating capital investments -- Managing projects.
This resource is supported by the Institute of Museum and Library Services under the provisions of the Library Services and Technology Act as administered by State Library of Iowa.