Introduction to agile -- Beyond software development -- What is content marketing? -- Content marketing is an endurance sport -- The basics of agile marketing -- What doesn't agile marketing guarantee? -- 8 effective meetings for agile marketing teams -- Personas -- Why do I need personas in my content strategy? -- Look for persona data that matters -- How do I create a persona for my marketing efforts? -- You are only as good as the company you keep -- Content mission statement -- Are you focused on providing value? -- What is a content mission statement? -- Content backlog items -- What is a content item? -- Develop your agile content marketing playbook -- Are you creating yesterday's content today? -- 5 responsibilities of a content owner -- 3 tools to help you generate killer content ideas -- What to expect in a backlog grooming meeting -- Estimating your work -- Getting to the point in agile marketing estimates -- Everyone should estimate, including marketers -- Shuffle up and deal -- Keep a catalog of tasks and estimates -- Time boxing -- The pursuit of enough -- Review your mission with your stakeholders -- What is a sprint and is it right for my team? Building your scrum board --Physical or digital scrum boards -- How to run your sprint planning meeting -- Breaking the content down into tasks -- Starting your sprint -- Ending your sprint -- What to do when things go wrong -- Reviews and retrospectives.
Summary:
"Each year marketing teams are asked to produce more content than the previous year while reaching an audience that is always changing. To accomplish these requests, we need a new set of tools for managing the way we produce content. These tools should allow our team to monitor our strategy, organize the development of our content, and provide the internal metrics we need to show our executive teams the cost associated with developing meaningful content. We need to be more agile." --cover page [4].
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